Data Quality with Data Governance

Data Quality with Data Governance

A major reason organizations employ a Data Governance framework is to achieve and maintain high-quality data. There are several hallmarks of high-quality data, including data that is:

• Complete
• Consistent (Across systems)
• Relevant
• Accurate
• Accessible
• Secure
• Easy to interpret

When your organization has a proper DG framework in place, you can feel secure knowing your data quality will remain high.

There are many benefits to your business of having high-quality data. Here is a brief overview.

Benefits of Quality Data

• Improved Decision-Making: Clean data provides accurate reporting and Business Intelligence (BI).
• Enhanced Customer Relationships: Improving customer satisfaction and loyalty 
• Effective Marketing: Accurate targeting, reduced costs and improved marketing campaigns. 
• Reduced CRM User Frustration: Users trust the data and find it easier to work with.
• Regulatory Compliance: Ensures adherence to data protection and privacy regulations, e.g. GDPR or California’s CPRA and many more recently enacted. 
• Competitive Advantage: High-quality insights and opportunities are not missed.

Cost of Duplicates

To fully understand the benefits of quality data, it is also important to know the cost of having duplicates in your system, which include:

• Lack of a Single Customer View (SCV)
• Negative impact on brand reputation
• Poor customer satisfaction
  
• Inefficiency and lack of productivity
• Decreased user adoption
• Inaccurate reporting and less informed decision making
• Poor business processes
• Poor targeting and wasted marketing effort

How do you clean the duplicates from your system? Let’s explore that in the next section.

Identifying and Removing Duplicates in Bulk with Paribus 365™ Data Cleansing

Most CRM systems have thousands of duplicates, but finding and removing them can be a challenge.

Paribus 365™ has a deduplication component that allows the identification of duplicates in bulk. Paribus 365™ Data Cleansing includes ready-to-use templates for identifying duplicates in your CRM system, which can be customized to meet almost any need.

For Microsoft Dynamics 365 Sales and Infor CRM, the software can resolve the duplicates by merging the records and realigning related records, restoring the Single Customer View. For other systems, an export of the duplicate results, including the database’s key fields, is available so that further action can be taken outside of Paribus 365 Data Cleansing, allowing you to identify duplicates in almost any system.

Maintaining the Health of your CRM System and Increasing User Efficiency with Paribus 365™ Search & Detect

Once the duplicates have been removed, the goal shifts to maintaining a duplicate-free system. Paribus 365™ Search and Detect provides a collection of services to the base Dynamics product, to enhance the user experience around searching and entering data, making it super easy for users to find data with a “Google-like” search capability, also preventing users from ever adding in duplicates again and alert them to any potential existing duplicates. It also improves the out-of-the-box experience in Dynamics 365 by improving the data entry process, providing fuzzy lookup and so much more.

Paribus 365 Search and Detect™ also allows users to merge duplicates they encounter in their daily use of Dynamics 365 (if permitted by their CRM role), making users part of the data cleansing solution.

With periodic re-runs of Paribus 365 Data Cleansing as part of your ongoing Data Governance program, you can maintain a duplicate-free system and higher quality data as a result.

Paribus 365™ is revolutionizing the way Microsoft Dynamics 365 users manage their data – as the proven Data Quality for Dynamics solution, your data quality guardian for Microsoft Dynamics 365. Saving users precious time and empowering organizations to finally realize the true potential of their customer data.

FIND IT - TRUST IT - ENGAGE IT

See Paribus 365™, the Dynamics 365 data deduplication solution, in action by requesting a free 30-day  trial, or contact us for a demo.